Go to Market - Nirus Agrointelligence

Discover insights and develop tailor-made strategies with us through our solutions

Discover insights and develop tailor-made strategies with us through our solutions

Market access program with 12-step tactical plan

OUR STRATEGIC PARTNERS

Market Opportunity

Market, customer, and company research to generate insights that allow us to create value propositions adherent to customer needs.

Study the market and potential in each region:

26 Crops
5,483 Municipalities
Product segments: Seeds, Fertilizers, Defensives and Specialties

Study the customers/partners and their needs:

Segment Customers by Potential and CS%
Purchase Profile

Study the company's performance in the market:

Performance Indicators MS% / PN% / CS%

Portfolio and Campaign Strategy

Final definition of the planning cycle with the value proposition and Campaign and Offer strategies.

Definition of the value proposition and portfolio positioning

Creation of campaigns with benefits for clients and staff.

Creation of the campaign storytelling and media materials off and online media.

Program and Demand Generation

Put the demand generation action plan into practice by taking the value proposition to each customer profile.

Construction of the action plan for demand generation.

Sales team training.

Communication plan design and delivery.

Run lectures and events.

Results Management and Control

How can we improve? Create new insights and evaluate the effectiveness of actions within the competitive intelligence planning cycle.

Use available tools and occasional surveys to evaluate customer perception and performance of the actions/campaigns.

Identify mistakes and successes from planning to implementation, serving as a basis for starting the cycle all over again.

TALK TO US

Av. São Paulo, 217 – Room 501
Londrina/PR

2023 – All Rights Reserved

TALK TO US

Av. São Paulo, 217 – Room 501
Londrina/PR

2023 – All Rights Reserved