Brazil, our strength is in the field!
I never tire of highlighting the strength of our agribusiness and everything it represents for Brazil's economy. Year after year, we are breaking records in productivity, job creation, and innovations applied in the field and above all, making this sector an example in terms of sustainability and […]
The power of social media for agribusiness
The power of social media and new technologies to help agribusiness better position itself in urban society. According to the Brazilian Confederation of Agriculture and Livestock (CNA), last year, Brazilian agribusiness GDP (Gross Domestic Product) grew 24.31% compared to the previous year, and had a 26.6% share […]
The Farmer's journey is our journey
Um dos grandes lemas que estou utilizando em meu novo desafio aqui na UPL é o de fazer o nosso agricultor a realmente ser o herói de nossa história. Não existe campanhas ou soluções agronômicas no mundo que tenham sucesso sem investigarmos ou conhecermos a história, o comportamento, as motivações, os medos e as fortalezas […]
10 agtechs with high potential to generate impact on agribusiness in 2023
We live in a time of incredible change, which exposes us to risks, it is true, but it also opens up many opportunities for us. Since I started dedicating my time to analyzing the startup environment, especially agtechs, I started putting together a list of those that I believe will have the most impact each year. It’s quite an exercise […]
The Brazilian distributor needs to take back the services space within its business
It is estimated that the Brazilian inputs market in 2022 will close at R$200 billion, or approximately R$121 billion of the total agribusiness GDP, growing year after year and mainly in the segments with the highest investment in research and development, such as biologicals, special nutrients, biotechnology and crop protection. To get an idea […]
